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DTSTART:20170209T010000Z
DTEND:20170209T030000Z
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SUMMARY:Branding: What Really Matters for a Small Business
DESCRIPTION:This workshop will help you discover your core strengths and key differentiation that will make you stand out from your competition. The goal is that you will walk away with a clear unique selling proposition. Your marketing & sales message must effectively answer the following four questions: Why should I read or listen to you? Why should I believe what you have to say? Why should I do anything about what you're offering? Why should I act now? The way to discover what the reality is for your business is to identify your competitive advantage. This is done with the 4P framework. People---Problem---Process---Passion Once key advantages are identified you can then implement an ACES marketing plan that can be used via whatever medium is best utilized to reach your target audience: A- Attract C- Capture E- Engage S- Sell\n\nSpeaker: Peter Brissette
X-ALT-DESC;FMTTYPE=text/html:<div style="margin: 0px 0px 10px\; padding: 0px\; border: 0px\; font-variant-numeric: inherit\; font-stretch: inherit\; font-size: 12px\; line-height: inherit\; font-family: &quot\;Open Sans&quot\;\, HelveticaNeue\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; vertical-align: baseline\; color: rgb(68\, 68\, 68)\;"><span style="color:#000000\;"><span style="font-size:12px\;"><span style="font-family:arial\;">This workshop will help you discover your core strengths and key differentiation that will make you stand out from your competition. The goal is that you will walk away with a clear unique selling proposition. Your marketing &amp\; sales message must effectively answer the following four questions: Why should I read or listen to you? Why should I believe what you have to say? Why should I do anything about what you&#39\;re offering? Why should I act now? The way to discover what the reality is for your business is to identify your competitive advantage. This is done with the 4P framework. People---Problem---Process---Passion Once key advantages are identified you can then implement an ACES marketing plan that can be used via whatever medium is best utilized to reach your target audience: A- Attract C- Capture E- Engage S- Sell</span></span></span></div>\n\n<div style="margin: 0px 0px 10px\; padding: 0px\; border: 0px\; font-variant-numeric: inherit\; font-stretch: inherit\; font-size: 12px\; line-height: inherit\; font-family: &quot\;Open Sans&quot\;\, HelveticaNeue\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; vertical-align: baseline\; color: rgb(68\, 68\, 68)\;"><span style="color:#000000\;"><span style="font-size:12px\;"><span style="font-family:arial\;">Speaker: Peter Brissette</span></span></span></div>\n
LOCATION:North Metro Denver Small Business Development Center Front Range Community College 3645 W. 112th Avenue Westminster\, CO 80031
UID:e.641.11126
SEQUENCE:3
DTSTAMP:20260505T233145Z
URL:http://business.broomfieldchamber.com/events/details/branding-what-really-matters-for-a-small-business-11126
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