Branding: What Really Matters for a Small Business
This workshop will help you discover your core strengths and key differentiation that will make you stand out from your competition. The goal is that you will walk away with a clear unique selling proposition. Your marketing & sales message must effectively answer the following four questions: Why should I read or listen to you? Why should I believe what you have to say? Why should I do anything about what you're offering? Why should I act now? The way to discover what the reality is for your business is to identify your competitive advantage. This is done with the 4P framework. People---Problem---Process---Passion Once key advantages are identified you can then implement an ACES marketing plan that can be used via whatever medium is best utilized to reach your target audience: A- Attract C- Capture E- Engage S- Sell
Speaker: Peter Brissette
Branding: What Really Matters for a S...
Date and Time
Wednesday Feb 8, 2017
6:00 PM - 8:00 PM MST
Wednesday, February 8th
6:00pm to 8:00pm
Location
North Metro Denver Small Business Development Center
Front Range Community College
3645 W. 112th Avenue
Westminster, CO 80031
Fees/Admission
$25
Click here to register. Seating is limited.
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